“We are thrilled with the Prime Day results which are a testament to our strong partnership with Tinuiti,” said Benjamin Huppertz, Director of Onsite Marketing at Ancestry. We also targeted new-to-category audiences with a goal of attracting new Amazon shoppers to Ancestry’s products. Our team implemented a broad-reaching consideration campaign to bring new shoppers to Ancestry’s product detail pages (PDPs). Their Display strategy utilized on-Amazon contextual placements to drive customers through the purchase phase. More recently, at-home DNA test kits have also skyrocketed in popularity, giving people a convenient, cost-effective testing solution that only requires a trip to the mailbox instead of a doctor’s office.Īncestry, a Tinuiti client operating in this space, saw tremendous success during Prime Day 2022, driving over 2.3M in top line sales on Prime Day (day one)-a 391% YoY increase from day 1 of Prime Day 2021.Īncestry’s Prime Day Search strategy leveraged conversion and consideration tactics through keyword targeting, product targeting, custom images and video creative.
Genealogy sites have gained substantial popularity over the years, connecting people with their past, and present family members they didn’t know how to reach-or didn’t even know existed.
Though folks have long had an interest in their genetic profile and family history, scientific advances and the Internet have made the testing, researching, and connecting side of things much easier. Here, we explore a few of the successes our clients saw this Prime Day…
Managing advertising for clients across a wide range of industries presents us with an abundance of high-level, category-specific, and brand-specific insights on Prime Day performance, and the wins this year included some of the usual suspects, and some pleasant surprises! Tinuiti Clients: Prime Day Success Stories Amazon’s Support Small Businesses to Win Big promotion was a success, with customers spending more than $3 billion on 100 million+ small business items included in the sweepstakes (in the 3 weeks leading up to Prime Day) ( Source).This year’s Prime Day was also the biggest for the primarily small and medium-sized businesses that sell on Amazon, with “sales growth in Amazon’s store outpaced Amazon’s retail business” ( Source).
Some of the best-selling products worldwide included: Apple Watch Series 7, diapers and wipes from Pampers and The Honest Company, Rachael Ray kitchen items, Levi’s apparel, Chemical Guys car wash products, pet products like Nutro, Temptations, and Greenies, and more ( Source).The popularity of live shopping was apparent this year, with Amazon Live Prime Day streams earning 100 million+ views ( Source).purchased more than 60,000 items per minute ( Source) were Consumer Electronics, Household Essentials, and Home ( Source) The largest selling categories in the U.S.Prime members saved over $1.7 billion due to discounts-the highest savings of any Prime Day event ( Source).300 million items were purchased on Prime Day 2022 ( Source).Now that Prime Day has come and gone, let’s dive into additional stats from two of the biggest shopping days of the year.